Once you have everything gathered, you can proceed with the editing process. If you are on a budget, you can also use free stock images, free stock video and more. If needed, make sure that your designer creates the imagery needed for your video. Gather any additional resources online – Make sure to gather the resources you need online and save them in a folder to keep track of your project. Have access to a DSLR? That’s even better.ĥ. For Facebook, you won’t need a professional camera and usually using your smartphone should do, as long as you take note of lighting and have a vision for quality. Shoot the video – If you need certain footage, do shoot the video. This process should be similar to writing an article and doesn’t require fancy script writing and editing, as long as you and your team understand how the script should transform into a video.Ĥ. Write the script – Don’t forget to write your script. With that in mind, consider that your video is much like a presentation and think of including as much on-screen information as possible in the smallest amount of words possible in the best visual way.ģ. The two most popular styles of videos include the aforementioned NowThis style and the work-snapshot style of videos that show the process of creating a certain item or the production process of a product. Nevertheless, similarly to how Pixlr Editor is a free substitute of Adobe Photoshop, that is freely available online, there are a ton of free online video editing tools, that might just do the job. At least that’s what most people believe in. Just a portion of it consists of the amount of manpower and effort it takes to create a video, not to mention the knowledge of editing, script writing and producing.Īt this point, for the purpose of a few short Facebook video posts, you’ve either expanded your operation to a full-fledged Hollywood production studio, or spent thousands hiring freelancers to deliver work that doesn’t even come close to your initial vision.Įven if you were to take up the task on your own, you’d have to own proper software, right? Anything short of Adobe Premier Pro, or using a free video editing tool, would be like ditching Adobe Photoshop for Paint. In fact, there is a huge list of drawbacks with regard to video creation, especially for smaller social media management teams. Anything else than that simply isn’t professional. A proper video usually consists of a script, professional footage, editing and production. Yet, to go from photos to videos things go astray. Not to mention, most gifs are free and shareable and there are a ton of free stock images that might serve the purpose. All you need to do is hire a designer or take up the designing of the picture posts yourself. The tools mentioned in this article are popular, fun, easy to use and can help you create trendy, high-quality, customized video content for any platform you desire.Going from sharing a status to sharing photos is relatively easy. Users can also take advantage of over 600 formats of “audios, images, graphics and videos”.Īdditional features include special effects, motion control, screencasting, voice over narration, chroma key compositing, picture-in-picture, motion titles (including premium business motion titles), as well as options for marketing on social media.ConclusionCreating engaging, quality informational video content is a sure-fire way to jumpstart your marketing game in 2019. With WeVideo, you gain access to hundreds of thousands of “licensed and royalty-free video clips, images and music tracks” in addition to premium video editing features. WeVideo is an award-winning cloud-based online video software that offers advanced video editing features with a simple and easy-to-use interface.
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